Web & Mobile Development

At Syncrony, we help UK businesses build high-performing online stores and mobile commerce experiences that drive sustainable growth. With over 20 years of ecommerce development experience, our team specialises in Magento website development, responsive design, and mobile commerce strategy—ensuring your brand connects with customers wherever they choose to shop.

Whether you’re launching a new ecommerce platform or refining your mobile presence, we deliver end-to-end solutions that combine design, functionality, and digital marketing for measurable results.

Magento Ecommerce Development That Drives Conversions

Magento is a robust, flexible ecommerce platform that allows complete customisation to reflect your brand and business goals. Our Magento specialists support you at every stage, including:

• Platform setup and bespoke design to create a visually engaging, user-friendly store

• Product catalogue and category structure optimisation

• Magento SEO to improve visibility and rankings on Google

• Integrated marketing tools such as discount codes, gift cards, email campaigns, and abandoned basket recovery

We apply best-practice UI/UX design principles to make the customer journey smooth and intuitive. Features such as one-click checkout, mobile-optimised layouts, and interactive product views help turn visitors into repeat customers.

We also manage data migration and system integrations, ensuring your Magento store works seamlessly with ERP, CRM, accounting software, and other third-party platforms.

Mobile Commerce Strategy: Reaching Customers on Every Device

With mobile usage now dominating online activity, a strong mobile commerce strategy is essential. UK consumers increasingly use smartphones to research products, compare prices, and browse—often switching devices before completing a purchase.

Key mobile commerce insights:

• 89% of mobile media time is spent within apps, with only 11% on mobile websites

• Mobile users expect fast, simple, and intuitive experiences

• Average conversion rates vary by device:

  • Desktop/Laptop: ~4.14%

  • Tablet: ~3.56%

  • Smartphone: ~1.55%

These figures highlight the importance of a tailored mobile experience rather than simply scaling down a desktop website.

Mobile Development Options

1. Mobile App Development

A bespoke mobile app creates a direct, branded connection with your customers. A mobile app may be suitable if:

• A large proportion of your customers shop on high-end smartphones

• Mobile accounts for a significant share of transactions

• Your brand can encourage app downloads

• You want to offer app-only features such as loyalty schemes, live chat, or push notifications

We design and develop high-performance iOS and Android apps that enhance customer engagement and strengthen brand loyalty.

2. Responsive Website Design

Responsive design is the most cost-effective approach for most businesses. Your Magento store automatically adapts to all screen sizes, improving usability, site speed, and SEO performance—key factors in driving conversions across devices.

3. Dedicated Mobile Website

For businesses targeting mobile-first or younger audiences, a dedicated mobile site can offer a more streamlined experience. This allows you to tailor features, navigation, or promotions for mobile users while maintaining a separate desktop experience for other customer segments.

Ongoing Ecommerce Support and Growth

At Syncrony, we focus on long-term partnerships. Once your site is live, we continue to support and optimise your ecommerce platform with services including:

• SEO and digital marketing

• Email marketing campaigns and banner design

• Performance monitoring, maintenance, and platform updates

Our aim is to help your ecommerce business grow consistently and deliver strong ROI across both desktop and mobile channels.

With over 20 years of ecommerce expertise, Syncrony builds Magento and mobile commerce solutions designed to attract customers, increase conversions, and scale with your business.