WooCommerce

WooCommerce is the most widely used ecommerce plugin for WordPress—the platform that powers over 40% of websites globally. By adding WooCommerce, businesses gain an open-source, flexible, and content-driven environment that enables them to sell products online while retaining full control over their website.

This solution is particularly well suited to existing WordPress users, small to medium-sized businesses, and organisations for whom content marketing, SEO, and customisation are key priorities.

Core Reasons to Choose WooCommerce

1. Seamless WordPress Integration

WooCommerce integrates directly into WordPress, transforming an existing website into a fully functional online store. This creates a strong synergy between content and commerce, allowing businesses to manage blogs, landing pages, and products from a single dashboard—making it especially effective for SEO-led strategies.

2. Flexibility Through an Open-Source Ecosystem

As an open-source platform, WooCommerce offers a high degree of flexibility and control. While the core plugin is free, a large ecosystem of themes and extensions allows functionality to be expanded as needed, from payment gateways and subscriptions to advanced shipping and tax rules.

3. Low Cost of Entry

WooCommerce provides one of the lowest barriers to entry for ecommerce. The plugin itself is free, making it an attractive option for businesses launching their first online store. While costs may arise for hosting, domains, and premium extensions, the initial software investment remains minimal and scalable.

4. Full Ownership and Control

Like Magento, WooCommerce is self-hosted, meaning you retain complete ownership of your data, website, and hosting environment. This level of control is ideal for businesses that require customised security configurations, bespoke functionality, or greater autonomy over their ecommerce infrastructure.